I just saw an Outback Steakhouse commercial featuring a rework of Of Montreal's "Wraith Pinned to the Mist (And Other Games)". "Let's pretend we don't exist. Lets pretend we're in Antarctica" is ever so subtly replaced by "Lets go to Outback tonight. Life will still be there tomorrow." It was one of most the most awkward moments in advertising ever. Whether or not being on an Outback Steakhouse spot boosts an artist's cool factor like being on The OC does remains to be seen.
